AMMOR', a word steeped in history and passion, finds its roots in the Latin word "amor", meaning love. This classic term has crossed centuries and cultures, evolving to become "ammore" in the Neapolitan dialect. By removing the final "e", the Neapolitans created a more intimate and familiar version: AMMOR'. This word embodies not only romantic love, but also the deep affection and daily tenderness that characterize life in Naples.
The Love in Naples
Naples, with its winding alleys and picturesque views of the Tyrrhenian Sea, is a city where love manifests itself in every corner. The Neapolitans, known for their warmth and vivacity, live love in a passionate and expressive way. Flower balconies, lively cafes, and street musicians add a touch of romance to this vibrant city. In Naples, love is not just a feeling, it is a way of life, celebrated through art, cooking, and daily interactions.
The Love in Pompeii
A few kilometers from Naples, the ancient ruins of Pompeii offer a fascinating look at life and love in the Roman Empire. Buried by the eruption of Vesuvius in 79 AD, Pompeii has preserved frescoes and wall inscriptions that testify to the importance of love and passion in the life of the ancient Romans. The houses and villas of Pompeii reveal scenes of loving couples, erotic symbols, and poems dedicated to love, illustrating the depth and diversity of emotional relationships at that time.
En résumé, nous pourrions dire...
Whether through graffiti on the walls of Naples or the ancient frescoes of Pompeii, AMMOR' remains a timeless symbol of love and passion. By wearing an AMMOR' T-shirt, you not only embrace a beautiful cultural tradition, but you also wear a piece of Italian and Neapolitan history, rich in love and tenderness.